A new report has revealed that shopping on the internet still doesn’t give customer satisfaction.
According to research carried out by Avail Intelligence, more than a third (35%) of people in Britain would spend more time shopping on the internet if they received better customer service, suggesting that online retailers could be missing out. One in three (30%) said they still preferred shopping on the high street, with the main reasons being better customer care, and also access to advice and support.
“Its clear that shoppers would spend more online, if they had access to the recommendations and advice they currently get when visiting a physical store,” said Pontus Kristiansson, CEO and co-founder, Avail Intelligence. “The challenge for retailers is offering that without impacting its cost base so much so that it takes away the benefit consumers see in terms of lower prices online.”