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A new report has revealed that shopping on the internet still doesn’t give customer satisfaction.

According to research carried out by Avail Intelligence, more than a third (35%) of people in Britain would spend more time shopping on the internet if they received better customer service, suggesting that online retailers could be missing out. One in three (30%) said they still preferred shopping on the high street, with the main reasons being better customer care, and also access to advice and support.

β€œIts clear that shoppers would spend more online, if they had access to the recommendations and advice they currently get when visiting a physical store,” said Pontus Kristiansson, CEO and co-founder, Avail Intelligence. β€œThe challenge for retailers is offering that without impacting its cost base so much so that it takes away the benefit consumers see in terms of lower prices online.”

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