TERMS & CONDITIONS

DIY DOCTOR TERMS AND CONDITIONS

This site is here to help you and while every effort is made to ensure the accuracy of our statements, emails and relative pages, we provide this service without guarantee on the part of http://www.diydoctor.org.uk/ to the full extent permissible by English law.
The information provided on this site is intended for guidance only and should not be relied upon as accurate. It can not take into account the existing condition of the intended project and is based upon all contributory factors to this project being in good order and in accordance with all regulations that may govern it. Users should seek expert advice and have all work thoroughly checked by the relevant qualified trade where applicable.
No refunds will be given on items ordered from our web site which could be reproduced without our permission. We will immediately replace any disks or other materials considered to be faulty.
No part of this web site, text or images, may be reproduced without the permission of the owners, in writing. These terms are governed by English Law and the Courts of England have exclusive jurisdiction in relation to them.

COOKIES AND GOOGLE ADVERTS

DIY Doctor Ltd works in partnership with Google to provide you with content related advertising. This advertising should help you find what you are looking for quickly. To help further, we work with Google on their Interest based advertising program. This program means that when you click on a Google advert on one of our pages, Google may drop a cookie on your browser. This cookie helps Google to only serve up adverts which may interest you. Essentially Google is collecting data about your likes and dislikes.
We use this advertising so you can find what you want more quickly and do not need to wade through an army of non related advertising. The cookies do not use your name, address, telephone number etc they only record your PC and the type of sites you like or visit regularly.
You can find out more about cookies by visiting this link http://www.doubleclick.com/privacy/faq.aspx and you may opt out of this scheme altogether by visiting here Google ad and content network privacy policy.
DIY Doctor Ltd also reserves the right to make alterations to the DIY Doctor site in accordance to the latest developments in search engine technologies. As of 20.05.09 Google will penalise all sites that use text links to manipulate search engine ratings. DIY Doctor Ltd will either apply "nofollow" tags to text links or contextualise them within text on the website.

ADVERTISING TERMS AND CONDITIONS:

Our advertising Ters state:

To fully understand our terms and conditions in relation to our advertising, it is important to understand the spirit in which these terms and conditions have been introduced.
It is not, in any way, in the interest of DIY Doctor Ltd for your advertising to fail. DIY Doctor Ltd relies on customers re-booking their advertising. It is considerably cheaper for us, as it is for any company, to resell to existing customers rather than to constantly have to find new ones.
To these ends we will work very hard to ensure that your advertising works for you but in order that you receive the maximum benefit from your advertising you must be prepared to work with us. DIY Doctor is a huge website with over 13,000 pages and it is impossible to monitor all of these pages every day. We therefore state that for any advertising to reach its full potential the advertiser must contact DIY Doctor Ltd once every month to feedback the results of their advertising.
It is standard business practice to measure the results of money spent on marketing and advertising. DIY Doctor Ltd offers free advice on how best to do this and our Builders, Suppliers and Tradesmen marketing section offers online advice also. If a business does not know where their customers come from, and how much they spend, it will continue to spend money on marketing and advertising which does not work and thereby lose money. For us to help you make the most from your advertising it is essential you work with us.

Unless otherwise agreed - and confirmed in written form - by both parties, any contract with DIY Doctor Ltd is for a minimum contractual period of 12 months.
All Payments must be made within 14 Days from date of Invoice, unless a payment arrangement for a standing order has been previously agreed. Any arrangement to pay by standing order carries the understanding that the company invoiced will make all 12 payments. Failure to make one of these payments will result contract in the total balance of the contract becoming immediately due and payable. Court proceedings will begin 14 days after a missed payment unless agreement is reached.
Where a discount is given on advertising sums, for payment with 14 days of invoice but the discounted sum arrives later than the allotted 14 days, the same, proportional amount of time shall be deducted from the Company’s advertising period.
To continue advertising at the end of the initial 12-month period, no action is necessary. Our standing order forms include a pre-ticked box which allows payment to continue until further notice. You must notify your bank if you wish to discontinue payment.
DIY Doctor Ltd will require a notice period of one month in order for any termination of an additional contract to become effective. If you terminate the contract but forget to cancel your payments your payments with your bank, you will incur a £35 administration charge from DIY Doctor Ltd for each payment which needs to be returned.
DIY Doctor Ltd will maintain the best publication service possible for the website www.diydoctor.org.uk. Customers will be notified of intentional down time made necessary for improvements to be made on the service. DIY Doctor Ltd does not take responsibility for failure, breakdowns or downtime outside of Company control.
Advertising can be updated twice during the 12 Month advertising period at no additional cost. All further updates to projects will be charged at £75.00 plus VAT per update.
There are no cash alternatives to these terms and conditions..
If a customer is offered discount for early payment and that discount takes the total amount spent to under £900.00 plus VAT the full terms and conditions still apply.
If a customer is offered a percentage discount for payment within 14 days of invoice and the fee fails to arrive within that period, the same percentage will be deducted from the advertising period on offer.
Customers taking advertising from DIY Doctor Ltd under our terms and conditions must not place competitive advertising on the same search engine page or pages as any of their DIY Doctor advertising. It is not in the customer’s interest to dilute the effect of their advertising with DIY Doctor Ltd and your advertising with us will not realise its full potential if you have other advertising for the same or similar products on the same page or pages.
If, during the contract period major alterations are made to the advertising content to benefit the customer or to measure statistical analysis there may be a period where the customer does not receive full value for money with regard to the content of their advertising. In these situations the original contract will be extended to ensure that the customer receives a full contract with website content they have authorised.
Advertising creative must be supplied by customers. Format will be advised. DIY Doctor Ltd can provide creative at a cost of £75.00 per hour plus VAT. Simple creative is complete within 1 hour.
Customer required Linking URLs must be given, in writing or by email, to DIY Doctor Ltd for inclusion in any advertising. If no URL is specified, DIY Doctor Ltd will link to the home page of the advertiser’s website.
Customers are responsible for checking their advertising after publication and reporting errors of any kind to DIY Doctor Ltd. Notice must be given, and URLs approved, of any redirects to any links given to DIY Doctor Ltd.
Any changes made to the customer website which could affect linking or contextual relevance must be reported to DIY Doctor Ltd in order for us to re link or list the new or appropriate pages. If dead links and changes are not reported to DIY Doctor Ltd by the advertiser DIY Doctor will not be held responsible for any time duriung which advertising is non effective due to broken or changed links..
Advertisers should be able to show that they have systems in place to record the origin of a customer not visiting them via their website. DIY Doctor Ltd will occasionally make "Mystery Shopper" approaches to its advertisers to understand the standard of customer service. No notice or warning will be given but a report will be offered after such an approach.
Advertisers should be able to show how they record sales from web advertising and how they can prove the effectiveness of their advertising programs. This applies to individual telephone sales and all other forms of mail order as well as direct web site approaches.
In the event of a complaint about our advertising, the ability of your site to convert visitors into customers will be considered. As is usual business practice in a web based business you must be able to show accurate records of your conversion rates. If DIY Doctor Ltd has sent you a substantial amount of users (sales conversion rates) but you have failed to convert them into customers your complaint will not be investigated.. Our advertising is sold to create a volume of traffic to send to the advertiser’s websites and not a guarantee that they will make sales to these visitors. Sales are the responsibility of the advertiser.
Sales from DIY Doctor Ltd advertising will occur after advertising contract is finished. Before complaining against DIY Doctor advertising, a 60 day (2 month) period must be allowed to relapse after the contract termination date in order to establish the full effect of the advertising. Full records must continue to be kept during this additional 2 month period. If bad advertising is proven after this period DIY Doctor will make an offer to the advertiser.
No advertising will be published without acknowledgement from the customer that they have read the terms and conditions above. The acknowledgment is shown by ticking the appropriate box on your contract.
Free advertising will only be given to companies meeting the terms outlined on the Free advertising page. Each free advert will be published for 6 months. After this time the Company will be contacted with an offer to continue advertising for a further 6 months for £10.00 plus VAT at the current rate.

Please also note the Google Webmaster Policy (below) which DIY Doctor follows as a matter of course: Please click on the link to see the full text.

Google Help

Paid links

Google and most other search engines use links to determine reputation. A site's ranking in Google search results is partly based on analysis of those sites that link to it. Link-based analysis is an extremely useful way of measuring a site's value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating.

However, some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results.

Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:

Adding a rel="nofollow" attribute to the <a> tag
Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file

Google works hard to ensure that it fully discounts links intended to manipulate search engine results, such excessive link exchanges and purchased links that pass PageRank. If you see a site that is buying or selling links that pass PageRank, let us know. We'll use your information to improve our algorithmic detection of such links.