Dunelm Blind Fixing?!?!?!

[markyuk]

i brought one the other day from dunelm, i thought it was quite straight forward had it up and working in about 4 mins.
there is no other way for it to go !!!!

[sirc1987]

Someone said they have a problem getting the blind down, this is because you have the chain end the wrong way around, there is a cover around about 1/3 of the diameter of the chain which needs to point towards the ceiling to allow equal movement both up and down otherwise it will jam, again obvious when you look at it........