Badvertising

[thedoctor]

Hi all.....

DIY Doctor has invented a word we are trying hard to get in the dictionary. The word is BADVERTISING

Badvertising, badvertisers, badverts, all define the billions of pounds wasted in advertising in the UK. Advertisers who claim miracles and deliver zero = Badvertisers !
Advertising which yeilds less than it costs = Badvertising.
Adverts which are placed but never seen = Badverts

Help DIY Doctor stamp out the "Badvertising" agencies and tell us about what you expect from an advertiser.

At DIY Doctor we ask our advertisers to keep in touch regularly to report how well we are performing. We are not frightened of the answer. If advertising on the web is not working there are hundreds of things that can be done about it. Take a look at our Badvertising project, In the DIY projects section and send us your thoughts and ideas.

Over the next few weeks we will be publishing pages of information on how you can get your company noticed using resources you already have. We will show you how to monitor your advertising and, most of all, how to avoid Badvertising.

DIY Doctor.

[LeonardoWood]

Great New Word

Badvertising should definately be in the dictionary
along with all the companies that take your money
and don't do anything to help you get the most
from your advertising.

People usually advertise for all the wrong reasons,
their competitors are doing it, the sales person is
highly trained at their job etc.

Small business owners need to know how to test and
measure their advertising so they don'e keep wasting
their money.

Badvertising 'the word' gets my vote.

Leonardo

Their

[quote="thedoctor"]Hi all.....

DIY Doctor has invented a word we are trying hard to get in the dictionary. The word is BADVERTISING

Badvertising, badvertisers, badverts, all define the billions of pounds wasted in advertising in the UK. Advertisers who claim miracles and deliver zero = Badvertisers !
Advertising which yeilds less than it costs = Badvertising.
Adverts which are placed but never seen = Badverts

Help DIY Doctor stamp out the "Badvertising" agencies and tell us about what you expect from an advertiser.

At DIY Doctor we ask our advertisers to keep in touch regularly to report how well we are performing. We are not frightened of the answer. If advertising on the web is not working there are hundreds of things that can be done about it. Take a look at our Badvertising project, In the DIY projects section and send us your thoughts and ideas.

Over the next few weeks we will be publishing pages of information on how you can get your company noticed using resources you already have. We will show you how to monitor your advertising and, most of all, how to avoid Badvertising.

DIY Doctor.[/quote]