
BRITAIN’S most loved consumer event; The Ideal Home Show, is to be officially revamped to its former glory in time for the next show, running from the 20th March – 5th April 2010 at London’s Earls Court.
The famous, trend-setting show that made home-making a national passion, will be returning for its 102nd year, with a completely new and revamped format; offering a 17-day long event, packed full of the latest trends, technological advancements, and design innovations; the show embraces social attitudes of 21st Century living.
The new-look Ideal Home Show will explore the world of home interiors and style with a fresh, new inspiring and entertaining show format that combines EIGHT shows in one, offering; Ideal Home Improvements, Ideal Village, Ideal Food, Ideal Gardens, Ideal Shopping, Ideal Woman, Ideal Gadgets, Ideal Interiors, as well as expert advice on everything from DIY to fine dining, gadgets and pampering, with a host of celebrity guests across the 17 days; there’s something for the whole family, all rolled into one.
Next year’s show will take visitors through an exciting and spectacular showcase of inspirational living, unveiling a series of industry first, UK product launches, and interactive features, as well as looking at topical issues such as social housing, homes and property trends, interiors, how to go green in the home and save money, offering inspirational living for everyone, helping consumers achieve their ultimate, Ideal Home.
Improving your house is one of the first steps to making an ideal home, and where better to find your inspiration than at the Ideal Home Show? Ideal Home Improvement provides the very best in innovations, from making best use of the space you have with clever storage solutions to planning or converting new living spaces. Discover the latest eco solutions to help you save energy and improve your carbon footprint in your home.
Whether you are only just starting to think about a change, or finding solutions for current projects, Ideal Home Improvements will feature an array of top brands and ideas to help you make your home ideal.
A spokesperson for the show commented; “The Ideal Home Show is one of Britain’s greatest traditional events. The show is famous for showing people how they can improve their homes as well as how we will all be living in the future.
“The Ideal Home Show has traditionally brought new concepts to life, trends in modern living, industry firsts and jaw dropping innovations and inventions that catch the imagination of all of our visitors, and next year’s March show will be no exception, as we plan to bring the latest products, designs and technological advancements for helping consumers improve their homes and adapt to the current trends of 21st Century living”.
“We want to welcome visitors from every corner of the UK to come and experience and enjoy the brand new Ideal home show, an event that we aim to make the UK’s most unmissable event of the year”, said show organisers.
The 2010 event takes place across 17 days, at Earls Court from 20th March – 5th April 2010.
Tickets can be either booked online or by calling the Ticket Hotline on 0844 415 4144. Group bookings can be made by calling the Groups Hotline on 0844 412 4650, or for further information about the show and to purchase tickets online visit the website www.idealhomeshow.co.uk
Ticket Information:
On Door In Advance
Weekday Adult £15 £10
Weekend Adult £17 £12
Weekday Concession (Over 65's) £14 £9
Weekend Concession (Over 65's) £16 £11
Children under 16 Free (ticket is required)
Late Night Thursday Open until 9pm £5 after 5pm n/a
Opening times:
Opening Day – 20th March 10am – 6pm
Weekdays & Weekends 10am – 6pm
Thursday – late night 10am – 9pm
Final Monday – 5th April (Bank Holiday) 10am – 6pm
The Ideal Home Show, the UK’s biggest and longest running consumer event, was acquired by award-winning events and publishing company Media 10, just two months ago from DMG World Media, the first time the show has changed hands in just over 100 years.
The Ideal Home Show has established itself as part of the social calendar of events and regularly attracts over 250,000 visitors every year.
Follow the Ideal Home Show on Twitter http://twitter.com/ideal_home_show
New Online Bathrooms website for Victoria Plumb
Victoria Plumb are delighted to launch an improved online bathrooms website. The new design incorporates exciting design changes along with improving the online shopping experience for bathrooms, bathroom suites, baths and more products.
Victoria Plumb are delighted to launch an improved online bathrooms website, http://www.victoriaplumb.com/ . The new design incorporates exciting design changes along with improving the online shopping experience for bathrooms, bathroom suites, baths and more products.
The new design features multi angle views of the bathroom products giving the visitors a more informed viewing of all products from bathroom suites and baths through to showers and taps. You can view a sample here at http://www.victoriaplumb.com/Shower-Enclosures/. In addition, a new simplified navigation system, interactive shopping cart and product review facility have all been added to make ordering easier and more informed for bathroom buyers.
The new design coincides with the arrival of the new and exclusive 2010 range of bathrooms and bathroom products. There are a wide a variety of Bathroom suites, Bathroom furniture, Shower Enclosures, Taps, Heated Towel Rails and many more. Victoria Plumb is committed to offering the best quality at affordable prices; hence all bathroom products are of the highest quality at great online prices.
All of these features combined give visitors to the online bathroom website new and inspirational ideas for their bathrooms as well as showcasing the Victoria Plumb bathroom range, which can be viewed here at http://www.victoriaplumb.com/Bathroom-Suites/
For more information, please contact our Sales team:
Victoria Plumb Ltd,
info@victoriaplumb.com
T: 08448 044 545
F: 01482 212 270

Glow-worm applauds Boiler Scrappage scheme
The Boiler Scrappage Scheme moved a step closer to reality this December (09) following its inclusion in the Pre-Budget Report from Alistair Darling. Supporters of the campaign ‘Reheat Britain’ say that the scheme, much like the car scrappage scheme, will help households replace costly, inefficient boilers with a grant of £400 to contribute to the replacement costs
In addition homeowners will save up to £310* a year in fuel bills by replacing a less efficient boiler, which with the additional benefit of the £400 grant makes this proposition even more attractive.
Glow-worm, the leading boiler and heating appliances manufacturer, has been supporting the petition scheme by Mick Williams since its launch earlier this year.
The decision will now mean that homeowners can receive a £400 incentive to scrap G rated boilers. The scheme is likely to help over 125,000 households a year, when it comes into fruition in 2010.
Darren Finely, Commercial Director at Glow-worm says: “There is anything from approximately 4 to 4.5 million homes with old style boilers which are working on efficiencies of around 70%. Today’s energy efficient SEDBUK A rated boilers can achieve efficiencies of anything up to 90% plus. If this is added to advances in home insulation, controls and solar thermal then there are seriously significant amounts of energy savings for people and direct benefit to the environment.
“The Energy Saving Trust offer a credible list of recommended A rated boilers, including the full A range from Glow-worm, and we would encourage homeowners to consult this list to ensure that they find the right boiler. A rated boilers can provide savings of up to £310* a year, compared to traditional boilers, which can make a massive difference to your bills over 15 years, the current average boiler lifespan.”
To read about Glow-worm’s continued support of the scheme visit them at http://www.needanewboiler.com/ or comment on Twitter at www.twitter.com/yourhottopics.
Glow-worm is also monitoring the nation’s tweets on the Boiler Scrappage Scheme. Visit http://www.yourhottopics.com/ to see how we’re feeling about the scheme
Winter Security with JMC Security
With the dark winter evenings looming ever closer you maybe thinking of adding some additional security to your premises. If this is the case then you may want to visit JMC Secuity.
With a huge range of the latest surveillance equipment available and the expertise to be able to advise you of your exact requirements, click through to their site and browse their extensive selection.
For information on securing your garden and premesis click through to the DIY Doctor "Garden Security" project

Revolutionary easy fit underfloor heating from floorheater.co.uk
Originally developed by experts from the Royal Institute of Technology in Sweden, this floor heating system has been developed to utilize super thin, high quality but extremely tough poly panels that feature a bonded foil coating that very efficiently distributes heat throughout its surface. These panels can also be cut very easily using a domestic craft knife and then fixed to any surface in just minutes.
Due to its easy of fitting and installation it is ideally suited to both trade professionals and DIY'ers alike
Available in a variety of packages (thin panel, thick panel, out-of-the-box and also custom orders) there is a solution to suit every application. For more information and order details click through to floorheater.co.uk
DIY Doctor Re-launches DIY Tips and Tricks Section
In order to provide our users with even more of a comprehensive DIY solution, we have decided to re-launch the DIY Tips and Tricks section.
In a previous life this area formed part of DIY Doctor's old site layout and formed an initial checklist of pointers to be aware of before undertaking and DIY projects.
Click through to the Tips and Tricks area and pick up some valuable pointers that could save you a lot of time and unnecessary hassle!!
SUPERDADS IN LINE FOR £1M INSULATION BONUS
Roof Insulation - One roll in three FREE from Superglass Insulation
Superglass Insulation has joined forces with Scottish and Southern Energy in a £1m deal to make British homes green and help keep household finances in the black.
From September, consumers will be offered one free roll of insulation for every two purchased from Superglass builders merchant stockists in a scheme regulated by OFGEM and funded by SSE under the government’s Carbon Emission Reduction Target (CERT) scheme.
Michael Beard, Sales & Marketing Director of Superglass stated, “This is a great opportunity for us all to do a little bit for the environment but save on one of our everyday household bills. It also means supporting local business in the form of our independent builder’s merchant. We are convinced there are more than just a few ‘SuperDads’ out there!
“And if getting it for nothing isn’t good enough, it’s worth knowing that Superglass Insulation is manufactured in the UK from recycled, locally sourced glass. The recycled content of one roll of Superglass’ Multi Roll 44 is in excess of 80%, making it more sustainable and eco-friendly than many other insulation products, indeed there are as many as 27 (empty) wine bottles in one roll of Superglass Multi Roll 44!”
Russell Ogg, Energy Efficiency Manager of Scottish and Southern Energy commented:
“We are delighted to embark on this exciting new partnership with Superglass. In these financially uncertain times this DIY scheme gives householders the prospect of making a significant difference to their household running costs. This initiative also enhances Scottish & Southern Energy’s commitment to providing energy savings in a responsible and sustainable way.”
The two UK owned, Scottish based companies have moved to provide more energy efficient solutions in the consumer market. Superglass, based in Stirling and SSE, with their headquarters in Perth, have teamed up to promote a ‘Superdad’ advertising campaign to encourage homeowners in the DIY sector to take the simple step of insulating their loft in a bid to cut energy waste as well as their heating bills.
Welcoming the scheme, Chris Pateman, Managing Director of the Builder’s Merchants Federation said: “At last, energy companies have started to notice merchants are the natural place to go for home improvement products. Hats off to Superglass and SSE for having the vision to bring this project to market. We hope it will be just the first of many routes for the merchant trade to access energy-efficiency price subsidies which have so far been available exclusively to DIY retailers.”
Allan Durning Executive Chairman of NBG LLP added “Superglass and SSE are to be congratulated for recognising the importance of the independent builders merchant sector in making a real contribution to the UK’s ambitious Zero Carbon objectives in domestic dwellings. Independents are strongly placed to offer the general public sound advice and availability of products for the correct application to save energy in their homes.”
The seven figure sum has been committed to support builder’s merchants and consumers and, if well received, may even be increased next year.
For further information please contact:
Michael Beard - michael.beard@superglass.co.uk
07855 420485
Laura Ralston - laura.ralston@superglass.co.uk
07836 663119
DIY Doctor launches FREE advertising campaign.
The recession is biting harder and more and more businesses are going under. Fact.
When a small business is faced with a drop in orders and/or cancellations to existing orders it has one of two choices. It has to find more money from somewhere, or cut back on the money it spends. Unfortunately most small businesses tend to cut back on advertising as it is an easy way to identify and stop money going out. The problem is however, it takes the company off the map and after a while it gets forgotten, even in a word of mouth referral. The result is that most small businesses that stop advertising also stop trading!
At DIY Doctor we can identify with the problems of facing decisions like this and we are offering FREE advertising to all local companies. Tell every company you know that has anything to do with building or DIY and who work at a local level. It is our way of giving something back and helping to keep smaller businesses alive.
For more information go to our FREE advertising page
17 / 06 / 2009
With a new multimedia advertising campaign aligned with the launch of their much anticipated new product ranges, Victoria Plumb will also be launching its new corporate logo on Monday 19 June 2009.
The new Victoria Plumb logo incorporates a more contemporary style to reflect their growing presence in the online and offline bathroom market place. The company felt that the logo itself needed to compliment their consumer friendly style of marketing, advertising, photography, and product design whilst confirming their commitment to providing great value for money and customer service.
The logo ideally represents the company’s style and profile and has been created with the help of feedback from their customers as well. The design has been developed to be memorable, and also to appeal to Victoria Plumb’s diverse customer base in terms of their location, age, gender and taste.
As well as the design change, the new logo also clearly separates the company name into two words. Consumer feedback and online statistics have shown that customers usually search for Victoria Plumb using two words, so the change should enhance the company’s identity and appearance.
Victoria Plumb is the largest online and mail order bathroom retailer in the UK. To view their huge range of products from bathroom suites, shower enclosures and baths, to taps, heated towel rails and accessories visit their website at www.victoriaplumb.com. You can also request a copy of their free catalogue via the website or by telephoning their call centre on 0844 804 48 48.
DIY Doctor will be presenting 4 DIY Seminars and DIY Master Classes at The Home Improvement Show, Earls Court on 2nd to 4th October.
By coming to the show you will be able to learn how to plaster a wall and repair a burst pipe. You will also find out a lot more about renewable energy in the form of Solar Panels and Ground Source Heat pumps.
To find out more about the show, click through to the Home Improvement Show Website and take a look at the DIY Zone. There will be live demonstrations of hand and power tools with the opportunity to buy some top class power tools with great discounts.
Find out how to save money all round the home and meet the DIY Doctor team.
FREE eaga ShowerSmart unit!!
In conjunction with the government, eaga are offering everyone the chance to apply for a Free eaga ShowerSmart unit.
Saves water, saves energy, saves money, saves the environment - and it's FREE!
eaga, in conjunction with the government, are offering every household in Great Britain a free eaga ShowerSmart unit.
The eaga ShowerSmart fits easily to your existing shower unit and ensures a constant flow, giving a full even jet and reducing water flow fluctuation.
Save Money
As soon as you install your eaga ShowerSmart, it will start saving you water, energy - and therefore money - for a guaranteed 15 years. The average UK family is likely to save up to a substantial £900* over the product's lifetime.
Help the environment
Fitting the eaga ShowerSmart enables the average family to save more than 12,000 litres of water every year* and cut carbon emissions by 1 tonne of CO2.
The eaga ShowerSmart is suitable for use with non-electric mixer showers or bath/shower mixer taps, provided they run off mains water pressure.
And best of all, as a government 'give away' - it's FREE!
*Source: The Building Research Establishment.
Create a Green Roof with New Green Roof Kit
A new Green Roof Kit is available from Safeguard Europe, suppliers of materials for green roofs. The Green Roof Kit bundles all the materials needed for a small flat green roof, readying it for planting. The kit provides protection and drainage materials to cover up to 9m2 of rooftop. Also included is an illustrated step-by-step instruction guide that shows you the exact steps needed to build it.
The materials include a root barrier, drainage membrane and a filter fleece. The root barrier prevents any root penetration to the underlying waterproofing. The cavity drainage membrane retains rainwater for the plants, and perforations prevent waterlogging. A filter fleece laid on top then retains the soil and plants, but lets plant roots penetrate to the water stored below.
The Green Roof Kit is ideal for creating a small green roof on a garage, extension or shed flat roof. There is an increasing demand for green roofs on these types of rooftop. They are becoming a popular alternative to standard felt roofs. Green roofs provide a more pleasant outlook and can help prolong the lifespan of the underlying waterproofing.
Once installed a green roof can require as little maintenance as an annual check-up. Typical low maintenance plants include turf, sedum and wildflowers. They can be found as plug plants or established mats. These are lightweight, easy to install, take hold more readily and create an instant flourishing green roof. Depending on the load the rooftop can bear and required soil depth, a wide range of other plants can be used too. More information on green roof plants is included with the Green Roof Kit.
The Green Roof Kit is available across the UK from Safeguard Europe Ltd.
Call them on 01403 210204 or visit their website at www.safeguardeurope.com.
DIY Doctor introduces Pay Per View advertising.
From Monday 22 June 2009 advertisers will be able to choose how many people see their advertising. New products within our company include a Pay per view opportunity where advertisers can pay £25.00 per month to have their adverts placed in front of 6000 users, £50.00 per month to be in front of 13,000, £100.00 per month for 30,000 users. £200.00 per month for 70,000 users. This advertising is an extension of our hugely popular DIY Project advertising and allows us to place our advertisers in front of a highly targeted audience.
Screwfix open in Perth: Find all branches with a Satellite Navigation download.
Screwfix extended it's number of Trade Counters to 145 by opening at the Inveralmond Industrial Estate in Perth. This opening is accompanied by an incredible piece of marketing which would make any marketer proud. You can visit the Screwfix site to download software for your Tom Tom or Garmin which will put every Screwfix Trade Counter at your disposal. You can also see the extensive range of fixings, hand and power tools and many products in the DIY Doctor tool store.
Teach Yourself Series to re launch Teach Yourself Basic DIY by DIY Doctor.
12 months after publication and having sold over 4000 copies the publishing giants Hodder Education have decided to move into E-books and Digital reading. DIY Doctor is to re-work Basic DIY to make pages available for reading on the net. We hope to have some of the pages available here and of course you can buy DIY Doctor's Basic DIY by clicking on the link and going to Amazon.
Free DIY question and answer service re-introduced.
Having introduced a DIY forum to DIY Doctor 3 years ago to cope with the thousands of questions DIY Doctor was receiving, we have now also introduced an interactive Question and Answer service via the DIY Doctor Blog. Users can send in any DIY related question (Electrical questions excluded) and have their answers posted in the Blog within a couple of days.
DIY Doctor joints Carbon Monoxide Be alarmed Campaign.
Carbon Monoxide kills at least 30 people a year in the UK and causes hundreds of others chronic heart disease, lung problems and many other lasting ailments. Yet Carbon Monoxide poisoning is so easily preventable. More can be found out about this campaign by clicking into our project page on Carbon Monoxide poisoning.
DIY Doctor at DIY and Home Improvement Exhibition at Earls Court in October.
DIY Doctor, together with one of our advertisers, PPL Training has been invited to hold 4 seminars per day at the National Home Improvement Show at Earls Court from 2nd to 4th October. We will be providing demonstrations and seminars on the DIY use of renewable energy, Repairing a burst pipe, How to skim plaster a wall, How to hang a door and a comedy seminar which lists hundreds of the mad, sad and dangerous things DIY enthusiasts get up to in the UK.
Project feedback and questions answered.
After the introduction of a new feedback page into the projects section of DIY Doctor, we are receiving hundreds of comments from our users. We are also receiving many questions which are not answered on the website. We have decided to publish this feedback, and the questions on our blog at diydoctor.org.uk/blog. All comments and questions requiring an answer will be answered in the blog and every user can benefit from the answers to another's questions.
Images can now be posted to DIY Doctor Blog.
The DIY Doctor Blog at diydoctor.org.uk/blog now has the facility to post images. Users are invited to ask DIY questions on the blog and they will be replied to as soon as possible. Images can be posted to explain difficult questions and wherever possible, and image will be posted to explain the answer.
DIY Doctor blog voted into the top one hundred DIY Blogs.
Even though the DIY Doctor blog is only a month old it has been added to the Top 100 blogs for DIY and Home Improvement.
http://constructionmanagementdegree.org/?page_id=113
Granite Worktop Company Defies Recession with Record Month
1st May 2009 – Hampshire-based Shaw Stone Ltd goes from strength to strength as they have their busiest month ever despite the recession.
Despite the economic downturn the company has seen a steady rise in sales this year and in the month of April 2009 completed 40 installations of granite worktops and quartz engineered stone worktops.
Last year Shaw Stone Ltd. invested heavily in new state-of-the-art machinery, staff training and marketing. The marketing strategy is now paying off as Shaw Stone get their message out there that people can save a lot of money and get the best advice by dealing direct with the fabricator for their granite or quartz engineered stone kitchen worktop rather than going through the big national kitchen showrooms.
“We’re communicating our message through the means of radio, local magazine advertisements and the internet” said Robert Shaw the MD of Shaw Stone Ltd. “Word of mouth is also very significant as we build our reputation for a first quality service, materials and craftsmanship at very competitive prices”.
It appears that in the downturn people are not only looking to improve rather than move but are also prepared to search out the best value for money, which is where Shaw Stone Ltd. fits in. After seven years of continuous growth going from 50 granite and quartz engineered stone worktop installations in their first year to a predicted 500 installations in 2009, the sky is the limit for this dynamic company.
Check out the Granite Worktops project presented by Shaw Stone for more information.
13 May 2009:
Here is a press release sent to us by Industrial Plastics Solutions Ltd, one of the advertisers on DIY Doctor:
PRESS RELEASE
Proclad Sales Race Ahead in Hygiene Cladding Sector
Plastic cladding has become the product of choice for cost effective, easy clean and durable wall and ceiling finishes. The market is well established but experiencing some challenging times in this economic downturn. However one company – IPSL, is seeing strong performance in stormy times.
Hygienic wall cladding is used in food preparation areas, butchers, meat plants, dairies and in fact any place where food products are prepared or processed. IPSL, based in Sheffield, are one of the major suppliers to this market and sales of their Proclad products are up by more than 20%. What is the secret to their success?
QUALITY, SERVICE AND COMPETITIVE PRICING IS THE KEY
Managing Director Alan Matchett told us Hygienic wall cladding has a service life expectancy of up to 25 years and in the past buyers were content to pay some of our competitors much higher prices. IPSL’s sales have risen dramatically because clients are now having to reduce costs and when doing some price comparisons they have discovered that our ISO 9001 premium quality Proclad products are saving up to 30% on project costs.
Our business is built on good service so IPSL hold massive stocks of ProClad– up to 10,000 sq Meters - and we replenish stock every week to make sure our customers get their delivery where and when they want.
Mr Matchett continued: ‘for a product of ProClad quality, our prices offer exceptional value and our service levels are second to none. Many customers are coming to us because we have all the products they need in stock and will deliver to site on the specified day.’
TECHNICAL ADVICE AND SITE DELIVERIES FROM STOCK
The fact is IPSL’s service really is very good indeed. They hold large stocks of a range of white and coloured panels with matching trims, in their impressive Sheffield warehouse. For clients interested in supply and fit service, IPSL’s trained technical staff will meet clients on site to discuss the project details, costs and timings. IPSL ensure that everything is planned up front so that a hassle free project results in a great looking, long lasting, and maintenance free finish.
Proclad comes in 8 ft. x 4 ft. and 10 ft. x 4 ft. sheets of various grades including BS476 Class 1 fire rated, although tailor-made sizes can be offered, subject to quantities. For more information contact the company on 0114 279 9188 or check out the Shower Panels project presented by
DIY Doctor starts work on a blog ! In two weeks time users will be able to participate in a blog and all of your feedback from every one of our project pages will be published. DIY Doctor is 100% customer focused, even publishing marketing help pages for our advertisers and your feedback is vital for us to provide you with the service you want. Let us know how you feel by contacting us.
New DIY Doctor project on how to install a suspended ceiling in your home is published today. After thousands of requests from users who are trying to refurbish or renovate their properties and cant face the idea of removing old ceilings and clearing up all of the mess.
Firebox UK Ltd have joined the DIY Doctor army of project presenters and now have a page on the website explaining about the huge benefits in using Gel fuel fires. No fumes, no mess and hugely attractive, these fires keep the bills down by allowing you to keep your heating off when a chilly evening interrupts a hot spell. Take a look at the advantages and beauty of gel fires and fireplaces.
Scottish Power come on board the DIY Doctor website. This week Scottish Power, via Affiliate Window, have launched a saving energy campaign on DIY Doctor. By persuading you to switch to their cheaper, greener gas and electricity services, they hope to reduce global warming and affect climate change. An effort we can only support.
DIY Doctor, with the help of the DIY School from Stockport and partially sponsored by Screwfix.com, successfully presented 6 seminars at the Grand Designs Live Exhibition at the Excel Centre in East London. The Seminars contained comedy presentations on DIY Disasters together with "How To" presentations of How to skim Plaster a wall, Bathroom Wall Tiling, How to hang a door properly and how to repair a water pipe which has burst.
The Exhibition attendance was 20% up on lasts years 100,000 people giving DIY Doctor and the DIY School huge coverage and enabling them to introduce their services to many of the exhibitors. We hope to put these exhibitors in front of you soon giving you even more supplier choice on DIY Doctor. The Images below show two of the presentations and how well they were attended and received.

Stone2yourhome.co.uk are proud to announce the launch of their new and improved website. They have a great selection of building and landscaping products, ranging from shingle and gravel suitable for your path or driveway to Marshalls paving and patio slabs and kits.
Shingle and Gravel deliveries are available in bulk bags and also loose loads for larger projects, as well as other building materials such as sands, ballast and scalpings. They also sell a range of landscaping accessories and tools. Order online at www.stone2yourhome.co.uk or over the phone by calling 0871 873 2369. They can take orders up to 3 months in advance, plus their delivery fee is a flat rate UK delivery charge of only £20.
Sealer-seal-sealant.co.uk take on presentation of the "Cleaning and Sealing Natural Stone Floors" project on DIY Doctor. Sealer-seal-sealant.co.uk specialise in sealing and cleaning products for a great deal of surface types including granite, slate, marble, limestone, sandstone and also a variety of cleaning and sealing solutions for natural stone. For more information on their products and services click here and go to the Cleaning and Sealing Natural Stone Floors project
Here is a press release sent to us from one of our advertisers, Permaroof UK, regarding their rubber membrane for flat roofs:
PRESS RELEASE
The Easy DIY Flat Roof System
Leading UK importer for Firestone Building Products, Permaroof UK LTD are currently promoting Firestone Rubbercover. It is a long term solution to the age old problem of flat roofs, aimed at the residential market.
For over a century Firestone has been a trusted name in quality rubber products and technology. Since 1980 more than 1,000,000,000m2 of Firestone EPDM membranes have been installed on roofs worldwide. This performance has positioned the company as a leading manufacturer of EPDM roofing membranes.
Previously only available to registered and trained installers, Firestone Rubbercover can now be purchased through Approved Stockists. An easy to fit, cold applied system makes it a very appealing product to roofers, builders, home improvement companies etc and of course the ever growing DIY market. With the current credit crunch, more and more people are turning to ‘do it yourself’ which makes the Firestone Rubbercover System the perfect product in these pressing times.
The Firestone Rubbercover System offers a unique combination of features and benefits which have been demonstrated on hundreds of thousands of exposed roofs around the world. Life expectancy up to 50 years, Large seamless sheets, Eco Friendly, Flame free application, and highly flexible.
In addition to the Firestone Rubbercover, Permaroof UK are also offering their unique and patented ‘Quicktrim System’ Another new product to hit the UK market. This product compliments the rubber roof system as already proven during our pilot scheme.
For more information visit the DIY Doctor project Flat Roof Repairs presented by Permaroof UK Ltd
DIY Doctor add Social Bookmarking links to site. On many pages of DIY Doctor you will now find a "Bookmark" bar. These bookmarking bars allow you to add DIY Doctor pages to your favourite social networking and bookmarking sites such as Facebook, MySpace, Twitter and Delicious. Once added you can then share these pages with your friends and family via your chosen networking medium. Bookmarking bars can be found towards the top right hand side of DIY Doctor pages.
As you may have read in the news post below DIY Doctor appeared on the BBC National Business News on Monday the 13th of April. Watch the interview below:
DIY Doctor now on YouTube!! Over the coming weeks and months we will be producing a series of How To videos to support many topics covered in our DIY Projects section the first being How to Hang a Door. Go to YouTube and search for "Hanging a door in 5 minutes". Watch this space for more video content!!
DIY Doctor launches a new monthly competition - for only £2.00 you could win a course in Plastering, Bricklaying, Tiling or Decorating with The DIY School PLUS £100 of Screwfix Vouchers!
All you have to do is answer a question and follow a few simple instructions. Click here to enter
DIY Doctor to make TV appearance:
On Easter Monday 13 April 2009 DIY Doctor will appear on BBC National Business News to discuss the benefits of Improving over Moving. The program will appear at 06:50 and 07:50 on BBC1.
02 April 2009:
DIY Doctor featured in Property News.
In an in depth article on DIY during Bank Holiday weekends, DIY Doctor reminds enthusiasts that DIY is essentially building or construction work done by amateurs. Building Regulations apply to many aspects of DIY work as do all of the health and safety standards builders are expected to work to. Every year over 80,000 DIY enthusiasts are treated in hospitals for accidents which could have been avoided with proper planning and correct use of tools and equipment.
To read the full article click on Property News, above.
25 March 2009:
DIY Doctor issues press and news release to say that Advertising agencies in the UK must take some responsibility for the huge number of small businesses failing every year.
Full press release below. To read more about marketing a small business and how to avoid "Badvertising" click on the link.
Badvertising helping to cripple UK economy
Badvertising, or getting less return from advertising than they spent, is costing British companies an estimated £10 billion every year.
Working from figures given to the Advertising Association by WARC (World Advertising Research Centre), businesses in the UK are spending over £19 billion every year on adverting in all forms of media. Because terrestrial advertising (Radio, Newspapers, and Magazines etc) is not working, more and more businesses are turning to the web.
It has long been established that over 50% of all advertising spend is wasted. This means that British companies are literally wasting over £10 billion every year. This is the primary reason why approximately 50% of start-up companies in the UK do not make it past their first year.
Mike Edwards, a marketing executive for top DIY website, DIY Doctor says:
“Badvertising is a word we invented in January to try and hit the headlines to help more businesses survive. With so many businesses coming to the web to advertise, is it easy to differentiate between the good advertisers and the badvertisers. The Badvertising Companies offer no advice to the business about how to run a successful advertising campaign. Badvertising companies on the web should be measuring the effectiveness of their advertising using statistics programs and reporting these statistics to their customers. If response to an advert is not good, the advert should be moved to a more productive page or additional advertising should be given to create value for the customer. These programs are free with the most notable and easy to use being one from the top search engine Google.
Badvertising is not limited to the web. Radio campaigns, local and National newspapers make no attempt at helping a small business get to grips with marketing, which is absolutely vital for every business. Every Badvertiser should tell every business that buys advertising how to measure the response from that advertising. This applies to even basic information like asking the caller how they found you. If you do not know where your customers are coming from, how do you know where to target yourself?
Businesses themselves should take responsibility and do more research into marketing. The libraries are full of books like “Marketing for Dummies” They contain the basic advice that businesses need. There are thousands of free marketing tips all over the web and we will be devoting an entire web site section to it in April. Most small businesses believe that marketing is for the “big boys” but knowing how to position a one man bakery in the market is the answer to the question “Who ate all the pies”. The most important element in business is shared by every single company in the world. Customers. Without customers, we won’t sell pies. Every company needs to market themselves in one way or another but Badvertising can cripple companies in a very short time. It needs to be stamped out now.”
You can find out more about Badvertising, and how to avoid it, by contacting Mike Edwards of DIY Doctor on info@diydoctor.org.uk or click here to visit the Marketing, Advertising and PR for Small Building Businesses project
If you would like to download the above information as a pdf click here
01 March 2009:
DIY Doctor at Grand Designs Live
DIY Doctor has been asked to present six seminars at the Grand Designs Live exhibition at the Excel Arena in Docklands, London, on 03 May 2009. The seminars will include, How to repair a burst pipe pipe after a winter freeze, How to get a door to fit an old door frame, How to plaster a wall nice and flat, Bathroom Tiling made easy, and a comic presentation of the DIY Disasters we have witnessed in 10 years of helping DIY enthusiasts.
If you would like to meet some of the DIY Doctor team, please come along and we will buy you coffee. We can be found in the HOW TO Theatre from 11am.
For a huge amount of free marketing advice for builders and tradespeople see below.