press releases produced by diy doctor AND THEIR ADVERTISERS
On this page you will find a list of press releases produced by DIY Doctor and their advertisers covering all manner of subjects from DIY related topics to marketing information aimed at small businesses in the diy and construction industries. If you would like to speak to a PR or Press spokes person from DIY Doctor please call 08456 342179.
Use the box below to select your desired press release. All press releases are in date order starting with the newest first
Select a press release from the list below
Granite Worktop Company Defies Recession with Record Month
1st May 2009 – Hampshire-based Shaw Stone Ltd goes from strength to strength as they have their busiest month ever despite the recession.
Despite the economic downturn the company has seen a steady rise in sales this year and in the month of April 2009 completed 40 installations of granite worktops and quartz engineered stone worktops.
Last year Shaw Stone Ltd. invested heavily in new state-of-the-art machinery, staff training and marketing. The marketing strategy is now paying off as Shaw Stone get their message out there that people can save a lot of money and get the best advice by dealing direct with the fabricator for their granite or quartz engineered stone kitchen worktop rather than going through the big national kitchen showrooms.
“We’re communicating our message through the means of radio, local magazine advertisements and the internet” said Robert Shaw the MD of Shaw Stone Ltd. “Word of mouth is also very significant as we build our reputation for a first quality service, materials and craftsmanship at very competitive prices”.
It appears that in the downturn people are not only looking to improve rather than move but are also prepared to search out the best value for money, which is where Shaw Stone Ltd. fits in. After seven years of continuous growth going from 50 granite and quartz engineered stone worktop installations in their first year to a predicted 500 installations in 2009, the sky is the limit for this dynamic company.
Check out the Granite Wortops project presented by Shaw Stone for more information.
13 May 2009 - Industrial Plastics Solutions Ltd
Proclad Sales Race Ahead in Hygiene Cladding Sector
Plastic cladding has become the product of choice for cost effective, easy clean and durable wall and ceiling finishes. The market is well established but experiencing some challenging times in this economic downturn. However one company – IPSL, is seeing strong performance in stormy times.
Hygienic wall cladding is used in food preparation areas, butchers, meat plants, dairies and in fact any place where food products are prepared or processed. IPSL, based in Sheffield, are one of the major suppliers to this market and sales of their Proclad products are up by more than 20%. What is the secret to their success?
QUALITY, SERVICE AND COMPETITIVE PRICING IS THE KEY
Managing Director Alan Matchett told us Hygienic wall cladding has a service life expectancy of up to 25 years and in the past buyers were content to pay some of our competitors much higher prices. IPSL’s sales have risen dramatically because clients are now having to reduce costs and when doing some price comparisons they have discovered that our ISO 9001 premium quality Proclad products are saving up to 30% on project costs.
Our business is built on good service so IPSL hold massive stocks of ProClad– up to 10,000 sq Meters - and we replenish stock every week to make sure our customers get their delivery where and when they want.
Mr Matchett continued: ‘for a product of ProClad quality, our prices offer exceptional value and our service levels are second to none. Many customers are coming to us because we have all the products they need in stock and will deliver to site on the specified day.’
TECHNICAL ADVICE AND SITE DELIVERIES FROM STOCK
The fact is IPSL’s service really is very good indeed. They hold large stocks of a range of white and coloured panels with matching trims, in their impressive Sheffield warehouse. For clients interested in supply and fit service, IPSL’s trained technical staff will meet clients on site to discuss the project details, costs and timings. IPSL ensure that everything is planned up front so that a hassle free project results in a great looking, long lasting, and maintenance free finish.
Proclad comes in 8 ft. x 4 ft. and 10 ft. x 4 ft. sheets of various grades including BS476 Class 1 fire rated, although tailor-made sizes can be offered, subject to quantities. For more information contact the company on 0114 279 9188 or check out the Shower Panels project presented by IPSL Ltd.
24 April 2009 - Product Update from Permaroof UK
The Easy DIY Flat Roof System
Leading UK importer for Firestone Building Products, Permaroof UK LTD are currently promoting Firestone Rubbercover. It is a long term solution to the age old problem of flat roofs, aimed at the residential market.
For over a century Firestone has been a trusted name in quality rubber products and technology. Since 1980 more than 1,000,000,000m2 of Firestone EPDM membranes have been installed on roofs worldwide. This performance has positioned the company as a leading manufacturer of EPDM roofing membranes.
Previously only available to registered and trained installers, Firestone Rubbercover can now be purchased through Approved Stockists. An easy to fit, cold applied system makes it a very appealing product to roofers, builders, home improvement companies etc and of course the ever growing DIY market. With the current credit crunch, more and more people are turning to ‘do it yourself’ which makes the Firestone Rubbercover System the perfect product in these pressing times.
The Firestone Rubbercover System offers a unique combination of features and benefits which have been demonstrated on hundreds of thousands of exposed roofs around the world. Life expectancy up to 50 years, Large seamless sheets, Eco Friendly, Flame free application, and highly flexible.
In addition to the Firestone Rubbercover, Permaroof UK are also offering their unique and patented ‘Quicktrim System’ Another new product to hit the UK market. This product compliments the rubber roof system as already proven during our pilot scheme.
For more information visit the DIY Doctor project Flat Roof Repairs presented by Permaroof UK Ltd
Badvertising helping to cripple UK economy
Badvertising, or getting less return from advertising than they spent, is costing British companies an estimated £10 billion every year.
Working from figures given to the Advertising Association by WARC (World Advertising Research Centre), businesses in the UK are spending over £19 billion every year on adverting in all forms of media. Because terrestrial advertising (Radio, Newspapers, and Magazines etc) is not working, more and more businesses are turning to the web.
It has long been established that over 50% of all advertising spend is wasted. This means that British companies are literally wasting over £10 billion every year. This is the primary reason why approximately 50% of start-up companies in the UK do not make it past their first year.
Mike Edwards, a marketing executive for top DIY website, DIY Doctor says:
“Badvertising is a word we invented in January to try and hit the headlines to help more businesses survive. With so many businesses coming to the web to advertise, is it easy to differentiate between the good advertisers and the badvertisers. The Badvertising Companies offer no advice to the business about how to run a successful advertising campaign. Badvertising companies on the web should be measuring the effectiveness of their advertising using statistics programs and reporting these statistics to their customers. If response to an advert is not good, the advert should be moved to a more productive page or additional advertising should be given to create value for the customer. These programs are free with the most notable and easy to use being one from the top search engine Google.
Badvertising is not limited to the web. Radio campaigns, local and National newspapers make no attempt at helping a small business get to grips with marketing, which is absolutely vital for every business. Every Badvertiser should tell every business that buys advertising how to measure the response from that advertising. This applies to even basic information like asking the caller how they found you. If you do not know where your customers are coming from, how do you know where to target yourself?
Businesses themselves should take responsibility and do more research into marketing. The libraries are full of books like “Marketing for Dummies” They contain the basic advice that businesses need. There are thousands of free marketing tips all over the web and we will be devoting an entire web site section to it in April. Most small businesses believe that marketing is for the “big boys” but knowing how to position a one man bakery in the market is the answer to the question “Who ate all the pies”. The most important element in business is shared by every single company in the world. Customers. Without customers, we won’t sell pies. Every company needs to market themselves in one way or another but Badvertising can cripple companies in a very short time. It needs to be stamped out now.”
You can find out more about Badvertising, and how to avoid it, by contacting Mike Edwards of DIY Doctor on info@diydoctor.org.uk or click here to visit the Marketing, Advertising and PR for Small Building Businesses project
If you would like to download the above information as a pdf click here
For more marketing help for builders and tradespeople see below.
- Using web statistics for marketing builders and Tradespeople
- Are your On-Line secure pages secure
- Satisfied customers from the building and allied trades field
- What is Badvertising for builders and tradespeople?
- Cheap advertising for small buiders, suppliers and tradesmen
- Websites for builders and tradespeople
- Networking as a free marketing tool
- How DIY Doctor advertisers use PR to promote themselves
- Marketing for builders and tradespeople
- Using a website to earn money