WELCOME TO OUR Building a company brand PROJECT
This project is presented by Simon Saunders Design
Summary: Company brand building and how to raise your profile
There are thousands of builders. What gets you noticed? We all know that word of mouth is the best advertising, but what gets you noticed in the first place. The answer is good marketing and creating a brand that will be remembered.
Having a memorable logo, standing out from the crowd, catching peoples eyes....................Its what we need to do in business. Everyone recognises the Nike logo, its a simple tick with a strapline no one can forget....They have got it right. You can get your branding right very simply by talking to Simon Saunders Design who will guide you through a marketing maze and transform your product and brand to create an image that will instantly attract your target market. Whether it’s an advert, brochure, one-off flyer or exhibition graphics – we’ll create a striking image that will motivate your customers to find out more.
LOGOS/CORPORATE IDENTITY – Image is everything - we’re experts at translating your business aspirations into a simple logo or full corporate identity. Whether it’s a new launch or an evolution of your existing identity, we can provide imagery that will portray your key values while inspiring your customers.
ADVERTISING – you’ve invested in the advertising space and you don’t want to waste the money. Ensure customers take notice of your adverts with our professional presentation and eye catching designs. Whether you want to re-work an existing advert or start from scratch, we can help every step of the way. We can take care of design, copywriting, photography and final artwork – ensuring you get the best possible impact and maximise sales.
COPYWRITING – the first job of any advert, article, or sales literature is to motivate your customers to find out more. Copywriting is key. Creating punchy headlines and being able to build a motivational story around your product or service is a specialist skill. Our copywriter is a published author and has over 20 years experience in journalism and PR. Having written about everything from cement mixers to curry powder, hotels to hovercrafts, white water rafting companies to wedding planners – she can build a story from almost anything, giving your literature and adverts that professional edge.
POINT OF SALE AND GRAPHICS – finding the best mechanic to deliver your message is a specialised field. We have established links with trusted suppliers in the sales promotion industry and can translate your corporate image and key sales messages to high impact graphics. Let us handle the jargon and technicalities and deliver a level of presentation beyond your wildest dreams.
BROCHURES AND PRODUCT LITERATURE – where more detailed information is required we can create attractive literature that will give your customers everything they need. If you’re uncertain how to proceed we can advise on format and finishing, to give the best possible solution for the given budget. Even if your product information is technical and tedious, we’ll create a layout that is easy on the eye yet logical in presentation
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