Superglass Insulation has joined forces with Scottish and Southern Energy in a £1m deal to make British homes green and help keep household finances in the black.
From September, consumers will be offered one free roll of insulation for every two purchased from Superglass builders merchant stockists in a scheme regulated by OFGEM and funded by SSE under the government’s Carbon Emission Reduction Target (CERT) scheme.
Michael Beard, Sales and Marketing Director of Superglass stated, “This is a great opportunity for us all to do a little bit for the environment but save on one of our everyday household bills. It also means supporting local business in the form of our independent builder’s merchant. We are convinced there are more than just a few ‘SuperDads’ out there!
“And if getting it for nothing isn’t good enough, it’s worth knowing that Superglass Insulation is manufactured in the UK from recycled, locally sourced glass. The recycled content of one roll of Superglass’ Multi Roll 44 is in excess of 80%, making it more sustainable and eco-friendly than many other insulation products, indeed there are as many as 27 (empty) wine bottles in one roll of Superglass Multi Roll 44!”
Russell Ogg, Energy Efficiency Manager of Scottish and Southern Energy commented:
“We are delighted to embark on this exciting new partnership with Superglass. In these financially uncertain times this DIY scheme gives householders the prospect of making a significant difference to their household running costs. This initiative also enhances Scottish and Southern Energy’s commitment to providing energy savings in a responsible and sustainable way.”
The two UK owned, Scottish based companies have moved to provide more energy efficient solutions in the consumer market. Superglass, based in Stirling and SSE, with their headquarters in Perth, have teamed up to promote a ‘Superdad’ advertising campaign to encourage homeowners in the DIY sector to take the simple step of insulating their loft in a bid to cut energy waste as well as their heating bills.
Welcoming the scheme, Chris Pateman, Managing Director of the Builder’s Merchants Federation said: “At last, energy companies have started to notice merchants are the natural place to go for home improvement products. Hats off to Superglass and SSE for having the vision to bring this project to market. We hope it will be just the first of many routes for the merchant trade to access energy-efficiency price subsidies which have so far been available exclusively to DIY retailers.”
Allan Durning Executive Chairman of NBG LLP added “Superglass and SSE are to be congratulated for recognising the importance of the independent builders merchant sector in making a real contribution to the UK’s ambitious Zero Carbon objectives in domestic dwellings. Independents are strongly placed to offer the general public sound advice and availability of products for the correct application to save energy in their homes.”
The seven figure sum has been committed to support builder’s merchants and consumers and, if well received, may even be increased next year.