Badvertising – Have you wasted your money?

Efficient Advertising

In the UK, every year, we spend 20 billion pounds on advertising. Yes, 20 billion pounds! At the same time the most well known fact in advertising is that, for most companies, at least 50% of their advertising budget is wasted on rubbish advertising.

Logically this means that UK Businesses are throwing 10 billion pound a year down the drain. This might explain the fact that 75% of start up businesses do not make it past their first year. UK advertising from local papers and Radio are not proactive in any campaigns after producing expensive artwork and voice-overs. Take the money and run seems to be the order of the day.

It would take 1 additional hour, per customer, to sit down and talk to them about how to make the most out of an advertising campaign. It would lead to repeat business and at least some of the dying companies would be saved.

Do you recognise the scenario that you know you need to advertise but you don’t know how to hit your audience effectively?

Have you got a small or medium sized business and realised that giving Newspapers and Magazines money for advertising simply does not work?

We want to hear from you if you have had a bad experience with your advertising. We will not be frightened to name and shame companies who have taken the money but not provided the service.

Let us have your thoughts.

Advertising on DIY Doctor

Did you know that you can advertise your business on DIY Doctor based on keywords of your choosing so that your advert shows up only where our users are already looking for the thing you are providing.

So for instance if you are a plumbing company you might chose plumbing, bathrooms, kitchens, pipes and central heating and each time one of our users searches using these keywords in their search terms then your advert will show up on the page they see. We call this solution Ad Doctor and if you would like to find out more about advertising on DIY Doctor then there is more information on this page.

Pricing for this type of advertising depends on the size of the advert you want and the number of views or impressions you want to achieve – prices start from as little as £30 per month*

Sponsorship Options

If you decide that you need more high-profile advertising for your company or product, then you could choose to sponsor an existing page. This type of advertising depends on the popularity of the page and the best way to sponsor a page is to sponsor a page that has some relevance to your company or product. On occasion we write project pages especially for a product, if the product is new or innovative and likely to be interesting to our users.

Guest Blogging on DIY Doctor

We have our own content writers who are industry experts and have the knowledge to write insightful information for the site. In theory we can accept guest blogs but they must be written by or with the input of an industry expert, in order to make sure the content is of genuine interest to the people who use our site.

We get approached by many companies wanting to provide guest blogs for DIY Doctor because SEO experts recognise the importance of building up a community of links across the web. However this is not the purpose of DIY Doctor, we are here to provide free DIY advice and information and we have been providing this successfully to the public since 1999. We certainly won’t publish anything that is full of spammy or inappropriate links.

For this reason we only accept blog posts on our terms – we are not prepared to compromise our reputation by publishing anything that is not a genuinely useful article. You can find out more about submitting guest blogs to DIY Doctor here.

Video Reviews

Videos are becoming the biggest growth area on the web for instructional sites like DIY Doctor. Many people learn best when they are ‘shown’ how to do a task rather than just reading a page. We are constantly working on new instructional videos to add to our library and our You Tube views are approaching 2 million.

We also like to review tools and building materials so we can pass on to our users new and useful products that they might like to use in their DIY or Self-build project. If you are interested in having your product reviewed on DIY Doctor then find out more here.

*Subject to VAT and a minimum period – contact us to find out more.